Public Service in Behavior Analysis Awardee
2005: Dr. Robert Mager
Dr. Mager received his B.A. and M.A. degrees in Psychology from Ohio University and his Ph.D. in Experimental Psychology from the State University of Iowa. He has held teaching posts in psychology and human relations at colleges and universities, and served as research scientist for the Human Resources Research Office. He established behavioral research laboratories for Varian Associates and Xerox Corporation, was Technical Director of the Learning Systems Institute in Paris, France, and Director of module development for Project PLAN, American Institutes for Research.
One of his significant contributions is his Criterion-Referenced Instruction (CRI) methodology, applied world-wide to support education and human resource professionals through his successful instructor development programs, including: Criterion-Referenced Instruction (with Peter Pipe), Instructional Module Development, and The Training Director Workshop.
Author of numerous books, technical papers, and articles, Dr. Mager is widely known for his book Preparing Instructional Objectives. Other Mager books include Developing Attitude Toward Learning, Analyzing Performance Problems (with Peter Pipe), Goal Analysis, Measuring Instructional Results, Making Instruction Work, Measuring Instructional Results, Troubleshooting the Troubleshooting Course, The How to Write a Book Book, and What Every Manager Should Know About Training. The procedures described in his books provide the bases for many of the courses in instructional design taught in colleges and universities today.
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